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WHAT IS DIGITAL MARKETING...? as its main digital marketing channels, using social media to engage with customers and propagate positive, inclusive messaging about connectivity and social awareness. By connecting its messaging to cultural issues, customers feel a greater sense of connection to the brand. Netflix The online movie streaming app Netflix has expanded into 190 countries worldwide. Netflix uses Facebook, Twitter, Pinterest, YouTube, and Instagram and actively engages with customers across its social media channels. The phrase "Netflix and chill" has become a popular part of global pop culture. The brand creates relatable, culturally relevant, and entertaining social content, sometimes crowdsourcing product improvement decisions from customers using polls. Dollar Shave Club With its cheeky digital marketing, this small shaving company gained public attention and an eventual $1 billion acquisition by Unilever in 2016. Founded in 2011, thei...