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WHAT IS DIGITAL MARKETING...?
as its main digital marketing channels, using social media to engage with customers and propagate positive, inclusive messaging about connectivity and social awareness. By connecting its messaging to cultural issues, customers feel a greater sense of connection to the brand.
Netflix
The online movie streaming app Netflix has expanded into 190 countries worldwide. Netflix uses Facebook, Twitter, Pinterest, YouTube, and Instagram and actively engages with customers across its social media channels. The phrase "Netflix and chill" has become a popular part of global pop culture. The brand creates relatable, culturally relevant, and entertaining social content, sometimes crowdsourcing product improvement decisions from customers using polls.
Dollar Shave Club
With its cheeky digital marketing, this small shaving company gained public attention and an eventual $1 billion acquisition by Unilever in 2016. Founded in 2011, their funny launch video has been viewed over 22 million times on Youtube.
These three brands built globally successful companies with effective and consistent digital marketing campaigns, easily standing out from competitors. Using these examples as inspiration, you can start crafting your digital marketing strategy.
Digital marketing basics
Digital marketing is all about using digital platforms to reach customers. Below are some digital marketing basics to keep in mind.
Begin with research: Start with research to understand your customers and learn about their behaviors and where they hang out online.
Be intentional: Begin on a select few platforms where your customers are most active. Invest your time and resources on the platforms that bring the most gain instead of spreading your resources thin.
Provide value through content: Use the 80/20 rule to create and share content. 80% of your efforts should be focused on providing value to your customers, and 20% focused on sharing information about your business and products.
Review performance: Monitor marketing campaign performance across your various marketing channels using digital marketing analytics software.
Stay nimble: Update your marketing technology and techniques often, and use marketing templates to plan, manage, and execute marketing projects.
Be consistent: Maintain consistency in your brand messaging and design to make it easy for customers to recognize your brand over time.
Using the digital marketing examples and tips shared above, you're well on your way to creating successful digital marketing plans and campaigns that bring your organization closer to achieving its goals.
January 09, 2023 No comments at this time :
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WHAT IS DIGITAL MARKETING...? What is Digital Marketing? Definitions & Examples With a solid digital marketing strategy and effective ex...
10-03-2023